With over 1 billion monthly active users and 3 billion global installs, TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform attract large crowds, but it also boasts the highest engagement rates on social media.
For marketers, TikTok opens up a world of consumers who are not only highly engaged but also constantly active. Does that mean you can just show up, post some content, and start seeing results? Unfortunately no.
Success on TikTok requires organic likes, shares, comments, collaborations, and more. This type of engagement is not unique to the platform, but securing it will be different than Instagram or Facebook.
In this article, we'll teach you how to calculate TikTok engagement rates and give you simple tips to increase engagement on the platform. We're only going to focus on real engagement here, so you won't find any information on buying likes or joining engagement modules (although here's how it worked for us on Instagram).
What we're going to do is teach you how to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and how to give yourself a boost if your engagement rates are falling short. If you're ready to take the next steps, read on.
What does TikTok engagement mean?
Before we dive into our TikTok engagement calculator, let's first define what we mean by "engagement."
In most cases, anything that catches someone's eye can be considered a commitment. This includes likes, comments, shares, and views.
User engagements are listed as the most important factor in customizing the TikTok For You page. This means that the more users like, share, comment and interact with your content, the more likely you are to be found organically.
Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. Here's a quick look at what these engagement rates can tell you:
- Comments: What are people saying about your video? Do they give feedback or just leave a simple message? Comments can be a great way to gauge how people react to your content.
- Actions: How many times has your video been shared? This tells you how influential your video can be.
- Likes: How many people liked your video? It is a good indicator of the popularity of your content and its reach.
- Views: How many people watched your video? Use it to determine if your content is appearing on user feeds and grabbing their attention.
- Total play time: Do people watch your video until the end? It can be a sign that you are keeping them engaged. This metric can be particularly useful when comparing your content to the content of your competitors.
Find a full list of TikTok analytics and metrics here.
Is engagement high on TikTok?
TikTok is known for its high organic engagement rates. In fact, studies have shown that engagement on TikTok is 15% higher than on other platforms.
What makes TikTok so engaging?
Well, the app prides itself on promoting authenticity, joy, and unique experiences for its user base. It may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. A further 31% believe that the platform “lifts morale”. Globally, on average, 79% of users believe that TikTok's content is "unique" and "different", even when it comes to advertising.
How to Calculate Engagement on TikTok
TikTok engagement rates are a measure of how well your content is engaging with app users. There are many ways to calculate engagement rates, but here are our two favorites:
((Number of likes + Number of comments) / Number of Followers) * 100
Where
((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100
If you are looking to calculate your TikTok engagement rates using this formula, you can find metrics like, commenting, following, and sharing on the TikTok Analytics platform.
What is a good TikTok engagement rate?
Average engagement rates on most social media channels are around 1-2%. But that doesn't mean it's your glass ceiling. At Moyens I/O, we have seen engagement rates reaching 4.59% on platforms like Instagram.
Good engagement rates for TikTok vary across brands and industries. According to our research, a good TikTok engagement rate can be between 4.5% and 18%.
It's important to keep in mind that engagement rates are often higher for brands and creators with more followers. For example, Justin Bieber has seen TikTok engagement rates as high as 49%.
@justinbieber ♬ maejor jingle bell rock remix – Justin Bieber
Many factors can affect your TikTok engagement rates, so it's important to experiment with different content and see what works best for you. If you think your TikTok engagement rates are too low, don't worry! We have some tips to help you increase your engagement below.
TikTok Engagement Calculator
Now that you know what to look for, use this simple Tiktok engagement calculator (click the blue box below to access it) to measure your performance.
To use this calculator, open a Google sheet. Click on the "File" tab and select "Create a copy". From there, you can start filling in the fields.
If you want to calculate engagement rates on a single post, just add "1" to the "No. of posts".
If you want to calculate engagement rates across multiple posts, add the total number of posts in the "Post #" field.
How to Increase TikTok Engagement: 5 Tips
Increasing engagement on any social media channel can be tricky. Fortunately, TikTok is thriving with daily active users, engaged consumers, and creative content.
Here are five ways to increase your TikTok engagement.
1. Use the Q&A feature
In March 2021, TikTok released a new feature that allows creators to add question and answer sections to their profiles. This feature is available to all users and can be found in your bio.
Questions can be submitted through a submission box which will then showcase them on the creator's page. Users can also like comments in this window.
Once questions are posted, the creator can answer them with a video. It's a great way to create highly relevant content for your followers and increase engagement.
Tip: Be sure to answer as many questions as possible! The more engaged you are with your audience, the more they will interact with your content
To use TikTok's Q&A feature, follow these steps:
1. Go to your TikTok profile and click on the three lines in the upper right corner
2. Click Authoring Tools
3. Click Questions and Answers
4. Add your own questions or answer others' questions
2. Respond to comments with video content
We all know that engaging with your audience through comments and posts is an important part of driving engagement. While many social platforms limit comments to text only, TikTok has introduced video replies to its list of features.
Responding to comments with a video is a fun way to surprise your audience and make them feel like they've been seen. They will appreciate that you respond to them personally and interact with them through the platform.
Plus, it opens up a lot of possibilities for humor!
To reply to a comment with a video, follow these steps:
- Go to the comments section of one of your videos and click on a comment you want to reply to
- Click on the red video camera icon that appears on the left
- Choose Disc or Download and add your video to the comment
@TIC Tac Want to respond to a comment with a video? Now you can! Available now for all users!
♬ original sound – TikTok
3. Use analytics to inform new content
TikTok analytics offer a wealth of information about who watches your content and how they interact with it. This information can help you create unique new content that you know your audience will love.
Start by understanding the demographics of your viewers: their age, gender, and location. Knowing this information will help you share relevant content that interests them specifically.
You can also use analytics to see which of your videos are the most popular and what type of content resonates with your audience. This information can help you create more or experiment with new genres and styles.
Once you have a good understanding of your audience, it's time to start engaging with them.
Like and comment on their posts, respond to comments and DMs, and follow the accounts you like and relate to. This will help expose your account to a wider audience, and others will also be more likely to engage with your content.
4. Take advantage of Stitch and Duet features
Stitch and Duet are two completely unique features available only on TikTok. These very attractive tools can go a long way in increasing engagement rates on TikTok, and they're really easy to use.
The Stitch feature allows you to add part of someone else's video to your own. Videos can be cut to your desired length and then filmed with whatever content you want to add.
The best way to use this feature is to ask a question in your video that will encourage people to join with you. This will help increase engagement and start conversations with other users.
Here is an example of a stitch in action:
@nigelwhittington #stitch with @nasouin check out his content by the way 🙂 #fyp
♬ original sound – BLM
The Duet feature allows you to add your content to another user's video. Duos often feature videos with singing and dancing, hence their name.
In a duet, both videos will play side by side on the app so you can watch both videos at the same time. They're also great for reaction videos, impersonation videos, and skits.
Duo channels have also grown in popularity. A duet chain occurs when multiple users create a duet together. The more creators that join, the more popular the channel becomes. You can see examples of these chains by searching #DuetChain on TikTok.
@shaunwhite #duet with @bigbizvizz I definitely got full coverage ✍️ #TikTokPartner #LearnOnTikTok
♬ original sound – Austin Vizz
5. Interact with other users
According to TikTok, 21% of users feel more connected to brands that comment on others' posts. An additional 61% like brands participating in a trend.
If you want to increase your TikTok engagement rates, start by engaging with other users. Comment on their videos, like their posts and reply to their comments.
This will help you build relationships with the community and create a more personal connection with your followers.
إرسال تعليق