Understanding how to optimize your social media profiles and posts for maximum return isn't scary – there's no keyword research or technical know-how involved. And remember, we're with you every step of the way.
In this article, we'll provide you with easy-to-use social media optimization techniques to improve your brand visibility on social media, get more engagement for your posts, and get your audience to tell you what they want. .
What does social media optimization mean?
Social media optimization is not about your entire social media strategy. It focuses on polishing your posts and profiles to maximize their effectiveness.
Think of SMO as an opportunity for you to analyze and adjust what you've been doing on social media to improve it.
Benefits of Social Media Optimization
- Strengthen your online presence
- Connect and interact with your audience on a deeper level
- Increase brand awareness on social media
- Improve social media reach
- Improve the quality of your leads from social networks
11 Easy Social Media Optimization Techniques to Start Right Now
To the untrained eye, a brand's social media presence may seem effortless, but there's a lot going on behind the scenes to ensure that social media is used as effectively as possible.
Publish at the right time
To win big on social media, you need to consistently post content that not only excites your audience, but is also posted at a time when they are most likely to engage.
Figuring out the best time to post on social media is hard work. But lucky for you, we spent hours researching and analyzing millions of social posts to figure this out. It is between 10:00 a.m. on Tuesdays, Wednesdays and Thursdays.
But remember that this is a general guide. What works for you and your audience may be different.
Use an online scheduling tool that has the best time to post (we may be biased, but I/O Means is pretty good!) and enjoy posting your content on social media when your audience is the most. likely to be online and engage with what you're serving.
/a>
Polish your bios
Your social media bio is potentially one of the first things a new visitor or potential prospect sees when they visit your profile page. It is therefore essential that this be as polite as possible. Important information to always include:
- Who are you
- Where do you work
- What do you do
- Topics that interest you
- Your brand tone (more info below!)
- How someone can get in touch with you
Find out how Means I/O nails his biography by ensuring the message of being a "world leader in social media management" is consistent across all social channels.
You might also consider including a call to action (CTA) in your bio that encourages visitors to click on a link to your website or key landing page.
Pro Tip: Use a tool like One Click Bio to help promote your most recent content and keep your profile visitors engaged with your business.
Feel free to regularly swap the link in your bio with your most up-to-date content or a key landing page you need to drive traffic to.
Optimize your links with UTMs
As just mentioned above, social media optimization often uses links to direct visitors to a web page where they can continue their engagement with the brand. This is important for driving traffic to your website, content, or landing pages.
Link optimization is integral to understanding how your audience interacts with the links you share. Tracking your customer behavior allows you to see which posts are driving the most traffic from your links and which are not. You can quickly and easily track behavior by adding UTMs to your social media channels and posts.
Need to know how to use UTMs on social networks? This post has everything you need to get started.
Make sure your images are the right size
There's nothing worse than visiting a social profile and the pictures are terrible, right? The look of your brand is paramount, honey. So make sure your images look professional, polished, and most importantly, they're the right size.
At the very least, make sure your profile picture is a high resolution image that isn't too cropped, speaks to your brand (preferably a company logo), and clearly represents your business. Oh, and you'll also want your profile pictures to be consistent across all of your social channels. This will help your audience recognize the brand.
Deposit the right amount
You don't want to bombard your audience with non-stop posts, nor do you want to post so little that you fall off their radar. Finding your optimal social media posting schedule is key to driving more engagement and conversations with your brand.
Remember that finding the right place to post can take some time. Experiment and find the cadence that works best for you.
Review your social media strategy
Take the time to review your current social media strategy and think about the following areas:
- Are you achieving your goals and objectives?
- Do your social media goals still align with your overall marketing strategy?
- Are you posting the right types of content? For example, images, videos, text only, or a mix of all three? (Hint, you want to aim for all three!)
- Do your posts resonate with your audience?
As you think about the points above, think about how your SMO has positively (or sometimes negatively) impacted them.
To gain insider insight into your business' social performance, most platforms have built-in analytics to help you understand if your social strategy is working or not. Tools like Means I/O Analyze give you additional valuable information.
If you want to take it a step further, you can always A/B test your social media optimization and see if one tactic over another works better.
A quote from a wise old marketing man (okay, that's me) says, “always test,” and SMO is the perfect opportunity to do just that.
Always keep your audience in mind
Not all audiences are the same. Spend time digging into demographics to optimize your social media content for the right groups.
For example, if you're targeting an audience in England, you might want to ditch American colloquialism. Likewise, if you're targeting an audience in America, you might not want your social media copy to sound too British, guv'nor.
Optimize your accounts for search
Not all of your posts need to use this tactic because not all of your posts need to be discoverable by a searcher. Sometimes you will post on social media just to communicate with your audience. Remember to be strategic. For example, when we share this post, we will include the keyword “social media optimization” as a hashtag to help discover the post.
You can also speak with your SEO team to discover the most important keywords for your brand and incorporate them into your social posts for an extra boost to your organic performance.
Online fitness studio A Few Fun Moves incorporates wellness-related hashtags into its posts to help searchers and potential new clients discover them on Instagram.
Create consistency with your username
Your username on your social media channels says a lot about who you are and is a critical piece of the puzzle as to how your brand gets noticed. Therefore, it is important to be consistent with your username.
For example, having the username @Means I/O on Twitter and /Means I/O for Facebook looks much better than @OwlShop and /Means I/O123.
Write catchy titles and captions
Not everyone is a writer. Hire a professional copywriter or social media expert to help you create catchy titles and captions that achieve your goals. Remember that copy that looks appropriate for Twitter may look completely different than copy for TikTok. Experiment and test which language and words resonate the most with your audience.
It's important to maintain your brand voice in your posts and captions and strike the right balance between conversation and promotion.
Add tags to your posts
If your social media post features another brand or customer, it's a good idea to tag that person in your post. Not only does this earn you huge cuteness points, but it also helps create natural conversation and communication about your post.
A rule of thumb is that if your post contains user-generated content (UGC), always be sure to tag the person the original content came from.
Ready to start optimizing your social media posts and profile? Means I/O has the tools and information to help you understand whether your optimization efforts are working or not. Register today to get started.
Post a Comment