Among them is the TikTok Creator Fund, which launched last year with a huge initial investment of US$200 million and a promise to grow to US$1 billion over the next three years.
Yes, there's probably a big bag of TikTok money just waiting to be claimed by the smartest and most engaging content creators. But what is the TikTok Creator Fund, and is it worth it?
We've answered all your questions about this exciting (and potentially controversial) new program.
What is the TikTok Creators Fund?
@tiktok_en The Creators Fund is open! We are delighted to celebrate creativity with a European fund of 254 million euros. See link in bio for more info 🥳
♬ Originalton – TikTok UK
It's right there in the name: the TikTok Creator Fund is a monetary fund for creators. It's not an ad revenue-sharing program like YouTube's AdSense, or some form of arts grant. It's simply a way for TikTok to share revenue with creators killing it on the platform.
TikTok first launched the Creator Fund in spring 2021 with an initial investment of $200 million. In the company's own words, the fund was launched "to encourage those who dream of using their voice and creativity to spark inspiring careers".
The TikTok Creator Fund was an instant hit (but not without controversy, as you'll soon read). The fund is so popular, in fact, that the company will grow it to $1 billion over the next three years.
TikTok has decidedly been secretive about its payment structure, but the general idea is that users who meet their requirements will be paid for videos that perform well. The way TikTok calculates their payouts is based on factors like views, video engagement, and even region-specific performance .
It goes without saying, but videos must also adhere to community guidelines and terms of service, so you'll need to rack up your views without breaking the rules.
How much does the TikTok Creator Fund pay?
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♬ The months of the year – The Kiboomers
When TikTok users first discovered this massive fund, they naturally had dollar signs in their eyes (no filter needed). But even with millions on the line, high-achieving TikTok users shouldn't expect a life-changing payday just yet.
There are no hard and fast rules on how much the TikTok Creator Fund pays backers. But many creators have publicly stated their own experience with the Creators Fund.
The general consensus is that TikTok pays between 2 and 4 cents per 1,000 views. Some quick math suggests you could expect $20 to $40 after hitting one million views.
At first glance, this may seem pretty bad. But remember: the fund should inspire creators to, well, keep creating. Master your TikTok game and you could regularly hit millions of views.
Once you have accumulated at least $10 of the Fund, you can simply withdraw your payment from the Creators Fund using an online financial service like Paypal or Zelle.
Who can join the TikTok Creator Fund?
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♬ Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
The TikTok Creator Fund is available for users based in the US, UK, France, Germany, Spain, and Italy. Yes, Canadians and Australians are out of luck at the moment, but rumor has it that the fund will launch in their respective countries later in 2022.
As long as you're in the right place, there are a few other requirements to join the Creators Fund.
- You must have a Pro account (and it's easy to make the switch if you don't)
- You must have at least 10,000 subscribers
- You must have received at least 100,000 views in the last 30 days
You must also be 18 or older and ensure that you follow the TikTok Community Guidelines and Terms of Service. And to make money from your work, you need to create original content.
If you meet these conditions, you can register for the Creator Fund. But should you?
Is it worth joining the TikTok Creator Fund?
@itsjessicahawks i've always been transparent about schmoney so let's talk about the creators fund #businessowner #socialmediamarketing #creatorfund
♬ Wii – Mii Channel – Super Guitar Bros
As with any new social media feature, there's been a lot of debate (and downright drama) about the TikTok Creator Fund. From valid concerns to surprising benefits, let's take a look at the pros and cons of the fund:
@jessssthemess Response to @jcestre1979 let's talk about money #money #finance #creatorfund #rentfree #BiggerIsBetter #tiktokcreatorfund
♬ original sound – Jess Marciante
Benefits
Money!
It goes without saying that getting paid for your work is always a good thing, so TikTok payments are an obvious pro. Even if the amounts are low, money is a great motivator to keep downloading.
Unlimited money!
Another advantage of the Creator Fund is that TikTok has not set a limit on the amount of money a user can earn. So if you master the platform and get into the multi-million view zone, you could theoretically start making some decent money.
Friendship!
The Creator Fund is also a great way to foster the community and recognize users who have shown a dedication to the platform. From TikTok's perspective, it's also a great way to keep their successful users dedicated to the app rather than switching to YouTube or Instagram.
@not_not_mariah_ #screengreen Want to know how much you get paid for 1 million views in the creators fund? LOOK! #studentloans #creatorfund
♬ Buttercup – Jack Stauber
The inconvenients
Conspiracy…
Some users have claimed that their views have been cut off (by the algorithm?) since signing up for the Creators Fund. TikTok has denied this theory, explaining that participation in the fund has no bearing on the algorithm. Others think the view count may seem lower because there are so many more Fund recipients flooding the feed.
Confusion…
Although they are decent with general analytics, TikTok is very secretive about how they calculate payouts. The 2-4 cent rule is based on user hearsay, like just about everything else in the Fund. In fact, the user agreement stipulates that reporting metrics and other private information about the fund must be kept confidential.
Commitment…
Hearsay aside, the biggest potential downside of the Creator Fund is the simple fact that you'll have to create a ton of content, and have it perform incredibly well, in order to earn money from the app. For some, this might make TikTok feel more like a job than a fun hobby.
@erinmcgoff welcome to anti-gatekeeping-TikTok-creator-tok 🥳 #tiktokcreator #howto #makemoneyfromhome #tiktokteacher
♬ Sunny day – Ted Fresco
So, is the TikTok Creator Fund worth it? It really comes down to personal choice. Knowing what we know, you're not going to buy a TikTok hype house with the money you earn from the program, but it's also a low-risk way to create more passive income on your content.
Assuming you meet the requirements, it doesn't hurt to give it a try. Plus, you can always quit if you don't feel like it.
Think of it as another tool in your influencer toolbox. Combine it with other monetization options such as sponsored posts through the TikTok Creator Marketplace or merchandise sales, branded deals, crowdfunding, and other strategies.
How to join the TikTok Creator Fund
@sharontseung How to apply for the TikTok Creators Fund! #tiktok #creatorfund #tiktokcreatorfund #contentcreator
♬ original sound – Sharon Tseung
If you meet all the requirements listed earlier in this article, applying for the Creator Fund is very easy. Just follow these simple steps:
1. Make sure you have a Pro account.
If you are already signed up for TikTok with a Pro account, you can skip this step. Otherwise, just open the app and tap Me to access your profile.
From there, tap on the three lines at the top right and click on Manage Account. Under Account Control, tap Upgrade to Pro Account. Then you can choose a Creator or Business account in the Pro category.
2. Go to Settings and Privacy.
Click on Creation Tools and choose TikTok Creators Backgrounds.
3. Read the fine print.
It's probably a good idea to read the TikTok Creator Fund Agreement before agreeing to anything. You will also need to confirm that you are over 18.
4. Submit and wait.
TikTok will let you know if they decide to approve your application. And don't worry – if you're rejected, you can reapply in 30 days.
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♬ lol – Milo
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