If you came here for help after unsuccessfully searching for the scheduling option on LinkedIn, we have good news. You're not the only social media manager who's stuck. This is because there is no native built-in LinkedIn scheduler. You need a third-party tool (like Means I/O) to schedule posts on LinkedIn.
But once you've connected LinkedIn to your Means I/O account, it's easy to schedule posts to a LinkedIn page or company profile with just a few clicks. The even better news is that you can schedule LinkedIn posts using any Means I/O plan.
Then you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and Company Page updates when it's convenient for you, and schedule them to post when your audience is most likely to engage. to hire.
How to plan publications on LinkedIn with Moyens I/O
Step 1. Add your LinkedIn account to your I/O Resources dashboard
First of all, you need to connect Moyens I/O and LinkedIn. Note that you can add both LinkedIn profiles and LinkedIn pages to your Means I/O account.
You only need to do this once. The next time you want to schedule related posts, you can skip to step 2.
- Open a new browser window and log out of your LinkedIn account.
- In the I/O resources dashboard, click on your profile picture (my profile) then click Manage accounts and teams .
- Click + Private Account . If you have a Team, Business, or Enterprise account, click Make sure then Add a social network . Then select LinkedIn .
- In the pop-up window, log in to your LinkedIn account and click Allow to connect the account to Means I/O. Choose the pages and/or profile you want to add to I/O Media and click Done .
Your LinkedIn account is now connected to Means I/O and you are ready to start planning.
Step 2. Write and Schedule a LinkedIn Post
- In the I/O resources dashboard, click on Create then select Post .
- Under Post to , choose your LinkedIn page or profile. Then enter the content of your message: text, links, images, etc.
- When you're happy with the preview, click Schedule for later , then enter the date and time you want your post posted. Click Done then Schedule to queue the message.
Tip: This is what the LinkedIn Scheduling Tool looks like in a Free I/O Means Account. With a Professional, Team, Business or Enterprise account, this step will be a little different. You'll see recommended times to post in the schedule box, rather than having to choose your time manually. Of course, you can always choose your time manually if that's what you prefer.
That's it! Your LinkedIn post is now scheduled and will go live at the time you selected.
How to View and Edit Scheduled LinkedIn Posts
Once you've scheduled your LinkedIn content, you have several options if you want to view it or make changes.
Option 1: List display in the I/O resources dashboard
When you added your LinkedIn account to Means I/O, a new LinkedIn board was automatically created. By default, this table contains two feeds:
- My Updates which displays content you have already posted
- Scheduled which displays a list of all the content you have scheduled to post on LinkedIn, along with the upcoming post time for each
To edit any of your scheduled posts, including the scheduled post time, simply click the pencil icon at the bottom of the post. If you want to completely delete the post, click the three dots at the bottom right, then click Delete .
Option 2: Display of the calendar in Means I/O Planner
For a more comprehensive view of your scheduled LinkedIn posts, including how they fit into your overall social media posting schedule, use the Means I/O Planner.
- In the Means I/O dashboard, click on the Editor icon and select the Scheduler tab at the top.
- Select the Week or Month view and use the arrows or the date selection box to move through your content calendar.
You will see all of your scheduled content for all of your social media accounts. If you want to see only your LinkedIn posts, click Social Accounts at the top left of the screen and select the LinkedIn Page(s) and/or profile you want to view, then click Apply .
- Click on any post to edit it, including changing the scheduled time or deleting the post entirely. You can also choose to move the post to drafts if you decide you're not ready to commit to it yet, but want to save it for later.
Here is a quick video with more information on using Means I/O Publisher:
How to Schedule Multiple LinkedIn Posts at Once
With Moyens I/O Bulk Composer (available in paid plans), you can schedule up to 350 publications at the same time. These posts can be split between your LinkedIn Profile and your LinkedIn Pages (and your other social accounts).
Step 1. Prepare your bulk post file
- From the Means I/O dashboard, navigate to Editor then click on the Content tab in the top menu. Click Bulk Composer below Content Sources .
- Click Download Sample . This will provide a basic CSV template that you can use to input content for your bulk posts.
- Open the file in a spreadsheet, ideally Google Sheets.
- Enter the expected date and time of your message in column A, the text of your message in column B, and an optional link in column C.
Step 2. Upload your bulk post file
- From the Means I/O dashboard, navigate to Editor then click on the Content tab in the top menu. Click Bulk Composer below Content Sources .
- Click Select file to upload choose your file and click Open . Choose the LinkedIn profile or Page you want to post to and click Review Posts .
- Fix any reported errors and click Schedule All Messages .
For more details, see our full blog post on using the I/O Means Mass Composer.
3 tips for scheduling LinkedIn posts
1. Plan at the right time to increase engagement
Research from I/O Means shows that the best time to post on LinkedIn is 9:00 a.m. on Tuesdays and Wednesdays. But that's just an average. The exact right time to post for your audience will vary based on location, demographics, and other factors.
As we mentioned above, I/O Ways' Best Time to Post feature can tell you the best time to schedule posts on LinkedIn for your specific audience. You'll see recommendations right in the planning area, but you can also dive into Means I/O Analytics for more specific planning data.
- In the I/O resources dashboard, click on Analytics then Best time to publish .
- Choose the page or LinkedIn profile you want to analyze. You can see recommendations on the best time to schedule your posts based on various goals:
- Increase Engagement: Pages and Profiles
- Drive Traffic: Pages and Profiles
- Raise awareness: Pages only
You'll see a heatmap showing when your LinkedIn posts performed best for the selected objective. You can point to any square to see the average response to your posts for a given day and time.
You can also use LinkedIn Analytics to learn more about your LinkedIn followers, which can give you insight into when they're most likely to be online.
2. Know when to pause your LinkedIn posts
Scheduling LinkedIn posts in advance is a great way to save time while maintaining a consistent presence on LinkedIn. However, this is not a situation where you can just set it and forget it.
We live and work in a fast-paced world, and it's important to be aware of major news events, trends, and potential crises that could impact your scheduled posts or make pre-created content inappropriate. . (Tip: social listening is a good way to stay on top of the times.)
We've already talked about how you can edit, reschedule, or delete individual scheduled LinkedIn posts, but in some situations it may be best to pause all scheduled content.
- In the I/O resources dashboard, click on your profile picture to access My profile then click Manage accounts and teams .
- Choose the organization for which you want to suspend content. Enter a reason that will make sense to the affected teams, then click Suspend .
- In Publisher, all posts will be marked with a yellow suspended alert and will not publish at the scheduled time.
3. Promote and target scheduled LinkedIn posts
Everything we've talked about so far focuses on planning organic LinkedIn posts. But you can use the same steps to create scheduled LinkedIn Sponsored Posts for your Company Page. You'll always get recommended times to post, so you can get the most out of your LinkedIn advertising budget.
- Set up your post by following the steps in the first section of this blog post. In Compose, check the box next to Promote this post .
- Select the LinkedIn Page ad account to promote your post. If you don't see the ad account, make sure you have advertiser permissions for that account in LinkedIn Campaign Manager.
- When you're happy with the preview of your post, click Schedule for later and choose one of the recommended times or enter a time manually.
For more details on all the targeting and budget options when planning a LinkedIn Sponsored Post, check out our full tutorial.
Use Means I/O to schedule LinkedIn posts at the best time, respond to comments, track competitors, and measure performance, all from the same dashboard you use to manage your presence on other social media platforms . Start your free trial today.
Post a Comment